SEO & Conversion Copywriter
SEO
Get noticed by thosewho matter
Your website is live, your story is solid. Now it’s time to enhance your online visibility: in a way that’s organic, consistent, and reaches your preferred audience. With a strong SEO and GEO strategy, I’ll discover what your future clients are searching for. And help you create content they’ll easily find.
Good SEO
...improves your visibility
Rank highest in search results and attract more visitors.
search engine second
...helps reach your audience
Find out what your customers look for and tap into it.
...drives higher conversions
Reach only relevant visitors who actually convert.
Know Speak your customer's language
Are you investing in SEO, but still missing direction? Is there no clear approach across teams? Are you unsure where the real opportunities lie?
I help your website achieve the visibility, structure, and conversions it deserves. With a tailored SEO ánd GEO strategy aligned to your ideal customer and organisation, we create real progress and gain clear insight into your audience. The result: greater reach, genuinely qualified leads, and sustainable long-term growth.
Your SEO, your choice
Custom solutions on your terms. Go for the full step-by-step plan or choose only what you need right now.
Analysis
Knowledge is power. Before we start to work on your content, I’ll conduct a thorough SEO and GEO scan and analysis. This gives you a clear picture of where your website currently stands and where the biggest opportunities lie.
Keyword research
What does your target audience what? What are they searching for? And what essential content are you not giving them right now? With in-depth keyword research, we’ll uncover your audience’s needs.
SEO and GEO content
Time to get to work! Your content will get a thorough SEO and GEO update. New pages, updated copy, and a solid structure will help your website move into the spotlight.
Monitoring
So, what does it all do in the end? I'll track that for you, and refine where needed. If useful, I’ll set up a custom dashboard, giving you clear, actionable insights. This can be a one-off or ongoing, whatever fits your organisation.
"Esther is a great colleague for any team! She knows how to adapt effortlessly to the dynamics of the organisation. And with her extensive knowledge and experience of SEO, content and websites, she takes the quality of our communication to a considerably higher level."
Hugo Nijentap
Team Lead Dutch Council for Refugees
“We asked Esther to enhance our website for SEO, translate it, and improve the overall copy. She perfectly understood our tone of voice, is an easy person to talk to, works very efficiently, and meets deadlines. Esther is our go-to person whenever we need to outsource copy.”
Laura van Dijk
Owner Roadtrip Africa
“I worked with Esther on several projects at Danone, both in Dutch and English. All pieces of work were delivered on time and in the perfect tone of voice, and upon briefing she would ask great questions and set out a clear timeline. I recommend Esther as a copywriter to any business!”
Sophie Thomas
Brand Manager Danone
Frequently Asked Questions
The cost of SEO depends on multiple factors, such as the number of steps we take, how many pages your website has, and the length of the project. I’m happy to provide a custom quote based on your specific needs and goals.
Yes, I do! An analysis gives you a clear picture of how your website performs and what is needed to improve your ranking and visibility. I can do this as a one-time service or follow it up with monthly reporting.
SEO is a long-term strategy. Usually, you’ll start seeing results within 3 to 6 months, depending on your competition and starting point.
I track various metrics, including your search engine rankings, visibility in AI overviews and tools, organic traffic, and conversions. This gives a complete picture of how well your SEO and GEO is performing and where there’s room for improvement.
Based on an SEO audit, I’m happy to provide you with a list of technical improvements. You can then pass these on to your developer or IT specialist for implementation.
Yes. Traditional search engines still drive the vast majority of online discovery, and that’s not changing anytime soon. However, it is true that AI-driven search is becoming more important too. How do you stay ahead? By creating content that proves real human expertise, original data, and first-hand experience, among other things. We call this Generative Engine Optimisation (GEO).
Need help? I’m happy to assist you in creating an SEO and GEO strategy that helps boost your visibility across multiple platforms.
Absolutely! I offer workshops where your team will learn how to write SEO and GEO-friendly content. This way, you can optimise and maintain your content in-house.