Copy
Strengthen your brand with your story
You know what sets your brand apart. And you’ve got a story worth sharing. Now, all you need are the right words. In a tone of voice that fits your business, draws in the right clients, and drives conversions. Strong copy is super essential. And I’m going to help you write it.
Good copy
Stand out and engage your reader from the very first sentence.
Speak your client’s language and leave a lasting impression.
Turn your visitors into buyers and convert them into loyal customers.
Let's write your story
Your brand is established, and your end goal is clear. But without strong copy, your message lacks direction and impact. Campaigns don’t always align seamlessly. Website copy doesn’t persuade enough. And opportunities are missed. Sound familiar? You’re not alone. Many companies struggle to translate their message into words that truly convert.
As an experienced copywriter, I bring clarity and consistency to your communication. SEO-driven and focused on growth. Creating copy that not only captures your ideal audience’s attention but also drives them to take action.
Copy is always customized. Let’s discuss what it is that you need.
New copy
Start fresh. I’ll build your texts from the ground up.
Improved copy
Boost your copy with a conversion and SEO upgrade.
One-off copy
Big or small projects, online or offline. I’ll handle your copy, one time.
Ongoing copy
For a consistent message. Weekly, monthly, or whenever you need.
"Even at the first introductory meeting, there was that ‘click’, where Esther was able to empathise with who we are and what we want to portray on our career-site. She took initiative, came up with proposals, knew how to handle time pressure well, shifted gears quickly and was focused on cooperation."
Faby Pater
Business Partner at Woonstad Rotterdam
“I worked with Esther on several projects at Danone, both in Dutch and English. All pieces of work were delivered on time and in the perfect tone of voice, and upon briefing she would ask great questions and set out a clear timeline. I recommend Esther as a copywriter to any business!”
Sophie Thomas
Brand Manager at Danone
"Very happy with Esther's texts, both for my website and client campaigns. Besides writing appealing copy, she is really involved and thinks along about the project we're working on. The collaboration has been nothing but nice!"
Lex Ditzel
Owner at Move Up Marketing
Frequently asked questions
• How much does copy cost?
The costs of my copywriting services depend on what you want - think of your desired end product, keyword research, number of pages and translations. Let me know what you're looking for, and I’ll provide you with a custom quote.
• Can you work with our existing tone of voice?
Absolutely! I ensure consistent application across website copy, campaigns, and email. If your tone of voice no longer aligns with your positioning — or if clear guidelines are missing — we refine and define them together.
• DO YOU USE AI AND CHATGPT?
Yes, I use tools like ChatGPT as a tool. This way, I work more efficiently and have more time to take your texts to an even higher level. No worries though: the personal touch and creativity still come from me. Wondering how you can use ChatGPT yourself? I am happy to visit you for a workshop or help you build your own GPT
• Do you integrate SEO into your copy?
Yes, I also provide SEO services and can integrate this into your existing or new copy. Interested? Take a look at my SEO - page, or send me a message.
• Can you take over our complete website editorial process?
Absolutely! I can take the lead on your web content and ensure consistency and strategic copy across all pages. So that everything aligns with your brand story, tone of voice, and visual identity. And of course, I integrate SEO best practices to make sure your website ranks and gets found.
• Do you manage social media as well?
I can help write engaging posts and ads, but I focus solely on copywriting and SEO. Looking for a social media specialist? Get in touch anyway! I can connect you with professionals in my network.
• How long does it take for you to deliver copy?
This depends entirely on the scope of the project and the timelines we agree on. In a rush? Let me know, and we can discuss a fast-track option.
